Puissant Berhad
An investment company dedicated to the healthcare sector, with a focus on strategically funding and advancing innovations in medical technologies and treatments.
Passionate About Healthcare
Puissant
A Unique, Catchy and Evocative Name
An investment company dedicated to the healthcare sector, with a focus on strategically funding and advancing innovations in medical technologies and treatments.
A French term that means strong, influential and powerful. Puissant believes that the world is filled with endless possibilities and that advanced medical technology is improving and benefiting humanity.
Mission and Vision
What Drives Puissant
- To drive strategic investments in cutting-edge healthcare innovations that elevate patient outcomes and set new benchmarks in quality care.
- To generate sustainable growth and deliver enduring value to stakeholders through focused investments in the healthcare industry.
- To be a leading force in healthcare investment, fostering the development of groundbreaking medical technologies and solutions that redefine global health standards.
- To shape the future of healthcare by investing in transformative innovations that create lasting positive impacts on society and deliver exceptional value to our partners.
Puissant's Core Values
Our Core Values
Strategic Personalization
We recognise that every healthcare investment is unique. We respect the distinct values of each venture and tailor our investment strategies to align with its specific needs and goals.
Collaborative Partnerships
We believe in building strong, collaborative relationships with our portfolio companies. By actively involving stakeholders in decision-making, we provide informed support and guidance to drive mutual success.
Innovation Focus
We are dedicated to advancing healthcare by investing in the latest technologies, with a focus on Assisted Reproductive Technology (ART) and innovations like AI (Artificial Intelligence).
Ethical Investment
We uphold the highest standards of ethical responsibility in our investments, strictly adhering to regulations and guidelines to ensure safe, clinically sound, and sustainable outcomes for all stakeholders.
Puissant's Core Values
Our Core Values
Strategic Personalization
We recognise that every healthcare investment is unique. We respect the distinct values of each venture and tailor our investment strategies to align with its specific needs and goals.
Collaborative Partnerships
We believe in building strong, collaborative relationships with our portfolio companies. By actively involving stakeholders in decision-making, we provide informed support and guidance to drive mutual success.
Innovation Focus
We are dedicated to advancing healthcare by investing in the latest technologies, with a focus on Assisted Reproductive Technology (ART) and innovations like AI (Artificial Intelligence).
Ethical Investment
We uphold the highest standards of ethical responsibility in our investments, strictly adhering to regulations and guidelines to ensure safe, clinically sound, and sustainable outcomes for all stakeholders.
Mission, Vision and Core Values
What Drives Puissant
- To help clients achieve their desired outcomes through value -driven solutions , e.g., Assisted Reproductive Technology (ART)
- To walk client through a healthy, timely and supportive fertility journey, making their dream of parenthood come true.
- To be one of the most preferred and most trusted IVF brands in Malaysia and the Asia Pacific region.
- To further enhance our position as a world leader in the field of Assitsted Reproductive Technologies.
Personal
Every person’s journey to family is unique. We respect each client’s values and offer fertility services tailored just for you.
Hands On
This is your parenthood journey, with you involved in every decision. We're here to inform, support, and guide you with expert care.
Scientific
We deliver the best outcomes by embracing the latest advancements in Assisted Reproductive Technology (ART).
Ethical
We strictly follow all regulations and guidelines, ensuring our care meets the safest and most clinically responsible standards.
Our Structure
Organization Structure
Thrive IVF Fertility
A holistic fertility specialist
A perfect blend of medical technology and human touch
Passionate about walking couples through their journey toward parenthood
Ultimately helping couples bring home their bundle of joy
IVSTEM Wellness Sdn Bhd
An anti-aging special centre
Provide healthy aging services through regenerative medicine
Enhance health, improve recovery and regain mobility
One of the few centres in Malaysia that offers life MSC stem cell therapy
IVLife Solutions Sdn Bhd
Our marketing division
Distribute supplements and medical devices related to IVF and wellness
Investment Plans
Current and Future Investment Plans
Current Investments
- Focused on supporting advanced fertility treatments, including IVF and stem cell therapy, through strategic funding and resource allocation.
- Developing cell therapy for aesthetic and other woman-related wellness.
- Investment in state-of-the-art healthcare facilities and technologies to enhance service delivery and patient outcomes.
- Developing strong partnerships with key healthcare providers in the region to build a robust portfolio of successful ventures.
Future Investment Vision
- Expansion into the production of supplements, supporting health and wellness through scientifically backed formulation with GMP-certified manufacturing plant.
- Development of a wellness resort designed specifically for senior citizens, providing a holistic approach to health, relaxation, and longevity.
- Continued exploration of global healthcare opportunities, particularly in emerging markets and innovative healthcare solutions.
Business Model
Business Model
Diversifying Revenue Streams
- Puissant invests in healthcare ventures that integrate AI with IVF treatments.
- Focuses on maximizing facility and resource utilization to enhance portfolio company performance.
- Differentiates investments by supporting unique, high-value healthcare services.
Outstanding Value Proposition
- Investments emphasise premium healthcare services while maintaining competitive pricing.
- Ensures portfolio companies deliver exceptional value in the healthcare sector.
Solid Capacity Planning
- Investment decisions are driven by thorough capacity planning.
- Supports portfolio companies in leveraging advanced facilities and technology to optimize productivity.
Targets for Break-even
- IVF Treatment
- 200 Clients/year
- Stem Cell Therapy
- 50 Clients/year
Talent Retention Strategy
- Puissant supports portfolio companies in attracting and retaining top healthcare talent.
- Encourages offering competitive salaries, incentives, and KPI-driven performance management.
- Aims to minimize manpower turnover to ensure consistent growth and success.
Tapping into the International Market
- Invests in strategies to expand globally, enhancing the international presence of portfolio companies.
- Focuses on capturing a significant share of international markets.
Target Client Composition
- Local Client
- 30%
- International Client
- 70%
Global Strategic Alliances
- Builds strategic partnerships in key markets (China, Korea, Indonesia, Vietnam, Singapore) to expand the reach of portfolio companies.
- Strengthens international networks and sales channels.
Current No. of International Agents
- Sales Agents
- 9
- Medical Tourism Agents
- 3
Growth Strategies
Growth Strategies
01.
Diversified Digital Marketing Strategy
- Built a solid marketing strategy.
- Work with local agencies to run digital campaigns:
- - Social media ads
- - SEO marketing
- - Customer feedback
- Boost brand exposure to our target market.
- Outshine competitors in the digital space.
02.
Leveraging Organic Marketing Efforts
- Exceptional treatments and services lead to word-of-mouth marketing.
- Satisfied clients refer others, promoting Puissant within their social circles.
- People are more receptive to testimonials and feedback from other clients.
- Zero cost.
03.
Educational Content Marketing
- - Educational content
- - Webinars and online seminars
- - Q&A sessions with fertility experts
- Appeal to new market segments.
- Capture different market niches.
- Increase traffic, translating to quality leads.
04.
Medical Tourism
- Malaysia emerged as a medical tourism hub.
- Work closely with the Malaysia Healthcare Travel Council (MHTC) to promote medical tourism.
- Participate in international exhibitions.
- Organize sightseeing tours around Malaysia for international clients.
05.
Business Networking
- Join the membership of business networking groups.
- Increase brand visibility and build brand trust.
- Offer exclusive promotions to group members.
Risks & Plans
Potential Risks & Mitigation Plans
As a healthcare provider, Puissant’s business is exposed to various risks and uncertainties that may affect our business and financial performance in the long run.
Business Risks
- Exposed to risks and uncertainties inherent to the healthcare industry.
- E.g., manpower shortages, increases in overhead cost, upkeep of machines, economic fluctuations, market competition.
- May be affected by shifting government policies, i.e., health and safety standards.
- Management has the skills and expertise to overcome challenges.
- Regularly analyses and reviews our accounts.
- Develops and implements strategic risk mitigation plans.
- Continuously assesses business partners and clients.
- Regularly enhance industrial expertise and technical know-how.
- Stay updated on market trends and shifts.
- Develop growth strategies for the local IVF and stem cell markets.
- Stay agile to adapt business practices as needed.
Financial Risks
- Challenges in expanding our market share within the existing market base.
- Difficulties in venturing into new markets.
- Operations expenses may increase.
- Sales may decline due to unforeseen circumstances.
- Financial stability may be at stake and adversely affected.
- Revenue may differ materially from our projections and expectations.
- May be required to take extra measures to minimize capital expenditure to maintain and sustain our operations.
- Established a comprehensive, strategic financial management plan.
- Monitor and maintain positive, healthy cash flow and financial performance.
- Take qualitative and quantitative measures to monitor our financial performance.
- Offering shares to investors who believe in Puissant's long-term vision.
- Actively increasing our international partnerships.
- Strengthening our international network.
- Diversifying our revenue streams to maximize profitability and minimize risk exposure.
Industry Risks
- Puissant cannot stop competition from imitating our services and business model.
- Competitors may modulate our strategies.
- Competitors may steal our customers and even target market away from us.
- Profitability may decline if our competitors overtake us.
- Developed a solid and concrete business expansion plan and growth strategies.
- Expand our presence and increase our market share more.
- Execute business strategies that focus on achieving long-term sustainable business goals and not short- term earnings.
- Mitigation plans include our high adaptability to market change and highly adjustable and data-driven growth plans.
- Well-equipped to endure various challenges in this rapidly evolving business landscape.
Regulatory Risks
- Changes to the laws and regulations may impact Puissant's business and operations.
- Maintaining a competitive edge is essential to staying on top of the ever-changing rules and regulations.
- Penalties and potential legal issues are inevitable if we fail to abide by the laws.
- Strictly adhere and abides by all applicable laws and regulations of Malaysia.
- Keep ourselves updated on the latest regulatory changes, in specific, healthcare-related laws and regulations.
- Strictly adhere and abides by all applicable laws and regulations of Malaysia.
- Keep ourselves updated on the latest regulatory changes, in specific, healthcare-related laws and regulations.